Killer Applications In Business

August 23rd, 2010

A killer application in business is always an important consideration when looking to stand out and get attention in a positive and upbeat way. People have opportunities to do business with a great number of people, namely your competition, around every corner. Why should they choose you? What do you have that most other offers do not have? What is the thing that defines you that everyone would like to be surrounded by?

There is a lot of sameness going around these days. It is easy to be attracted to the latest ‘grab attention’ gimmick but what is much more valuable is your integrity and your authenticity. Focus on what makes you unique and then get out and share that in a way that adds value to what other people are trying to accomplish. You have information, ideas, resources and connections that are unique to you. How can you work those into your business model?

The answers are all around you. You may even get ideas from your own personal experiences from doing business as a consumer. People crave connections and the want more value. If you can offer them a personal connection with you and/or your business as well as give them much more in use value then they pay you in dollar value then you have a winning combination.

What can you create that would be special for your customers that they want and need? Something that has your personal twist so they can’t get it anywhere else? Ask this question as many times as it takes before you get a killer idea that you can apply. Then get working on that idea in the next week and implement it as soon as it is finished. Create buzz about your ‘gift’ and set out to share it everywhere you can.

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One Response to “Killer Applications In Business”

  1. Angie - The Work at Home Wife on August 23, 2010 10:15 am

    Excellent post, Helen. I have been very busy this month moving things forward. Spinning your wheels second-guessing yourself will get you nowhere.

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